Timothy Cipriano Executive Dir. for School Foodservice
New Haven Public Schools
New Haven, Conn.
We put up an ad for our summer meals program on a billboard on the way into town. The message was in English and Spanish. The billboard was donated by a local car wash. The whole intent was to continually advertise the program. If the billboard gets us one more kid to eat, that’s one more kid that doesn’t have to worry about food.
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