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marketing

Steal This Idea

Menu anticipation

 Apr. 24, 2014

We like for our staff members to dine within our facility instead of patronizing businesses outside. So what we do is create the element of surprise and anticipation. We do this by not making our menu known ahead of time.

Steal This Idea

New Year’s resolution help

 Mar. 24, 2014

One Change was a weeklong series we created to counter letting New Year’s resolutions drift away and to support students in making changes that stick.

Steal This Idea

Bonding through a cookbook

Feb. 19, 2014

For the past 21 years, we have provided packets of popular recipes to students, faculty, staff and alumni at their request. But about three years ago, we decided to compile the most popular recipes into a cookbook.

Menu

Mastering themed events

By Kate Parham Kordsmeier on Feb. 10, 2014

Looking for a way to enhance your guest experience? Consider themed events that hit on all five senses, not only to get customers excited and engaged but also to boost sales.

Operations

South Miami Hospital offers new menus for visually impaired

Dec. 16, 2013

Foodservice operations in hospitals are always looking for ways to increase patient satisfaction. One Miami hospital is taking a creative approach by tweaking its menu—by adding sound. 

Operations

Sparty's: Michigan State's rebranded convenience stores

By Paul King on Dec. 02, 2013

Most university foodservice directors, especially those at large state schools, know how valuable convenience stores can be for their departments.

Operations

Marketing healthful menu items

Nov. 07, 2013

Eight out of 10 operators market their healthful menu items, according to The Big Picture.

Operations

The Big Idea 2013: Resident Chef for A Day

Aug. 05, 2013

As a team we decided we wanted a way to pull our residents into dining, to show them what really happens in the kitchen. We wanted them to become part of the process more and to see exactly what goes into putting out each meal. So we started a resident ch

Operations

Local Eats—B&I Operation Welcomes Community Restaurants

Jun. 16, 2013

Signature restaurant dishes in the comfort of your own cafeteria? Yes, please. The employees at Royal Bank of Scotland (RBS), in Stamford, Conn., got that chance last month as part of the first of a monthly program that will bring in locally owned Stamfor

Operations

Marketing tactics go online

May 06, 2013

When it comes to marketing, operators go online, according to The Big Picture. Website and emails/enewsletters were the top two tools that operators use to market their foodservice programs.

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