Restaurant chains are launching limited-time offers faster than ever before to generate buzz and build traffic, and noncommercial operations are getting in on the game, too. LTOs can be a great way to introduce new flavors and seasonal ingredients to the menu, but they also can be risky, time consuming and operationally stressful. Listen as Lauren Hallow, manager of consumer insights for Technomic, tells “Menu Feed” what makes for a successful LTO.
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