2. Multipart menus
Interchangeable dining occasions call for menus that reflect consumers’ fluid behavior; witness the growth of snack offerings at c-stores, where hot handhelds suitable for all dayparts are available any time of day. With 76% of foodservice consumers coming into c-stores specifically for hot snacks, according to Technomic’s Q2 Convenience Store MarketBrief study, the attention retailers are paying to this non-daypart occasion reflects the current trend—not just for fast and craveable food, but for a quicker, easier way to source it.