2. "The Tipping Point: How Little Things Can Make a Big Difference"
“Right now, I am reading ‘The Tipping Point: How Little Things Can Make a Big Difference’ by Malcolm Gladwell. It’s a book about how small actions happening at the right time, in the right place, with the right people can create a tipping point for products (or, in our case, ideas) that create an epidemic of demand.”
—Joe Urban, director of food and nutrition services
Greenville County Schools, Greenville, S.C.