Vodka is the go-to spirit for 62% of respondents who consume mixed drinks in that age group. Tequila- and rum-based drinks follow, at 56% and 55%, respectively.
Price is an important factor in drink decisions for 82% of respondents, backing up an observation by Matt Schweitzer, senior director of food and beverage for Hopdoddy Burger Bar, that value is a selling point for the age group.
When Gen Zers do drink wine—which is less frequently than older generations—they gravitate toward rose and moscato, with 56% ordering those two varietals over others.
New takes on old-school recipes and flavors were spotted throughout the show. Favorite after-school snacks, Saturday morning cereal and birthday cake sprinkles are the inspo.
The U.S. Department of Agriculture (USDA) and its partners have announced the first round of grant recipients for the program, which aims to support projects intended to strengthen the supply chain for school foodservice programs.