Beyond salary
Gen Z staffers want total compensation, which doesn’t necessary mean salary. “[Gen Z takes] a more holistic look at what a company is offering,” he says, adding that“at the end of the day, the front-line figure of salary is not the end all, be all. We want to think about communicating what are the benefits that we bring to the table for Gen Z. … Some of those benefits are impact to the community, focus on sustainability, employee work culture—all of these things are a part of total compensation,” Baskin says. “Yes, you need your front-line figure to be competitive, yes you need benefits—all of those things are a given—but … just being the highest number isn’t necessity what is going to get them in the door.”