TCU Dining hosts retail takeover to spotlight birria tacos

This was the first time the university’s retail and resident dining programs had collaborated on an event.
students with tacos
Photo courtesy of TCU Dining

Texas Christian University in Fort Worth recently held a retail takeover event to show off its new birria tacos.

As part of the one-night event, held in late March at the campus’ Caliente concept, students tried the birria tacos along with consome and elote. It was also a chance for students to meet TCU Dining chef Russ Humphries and take selfies, Marketing Director Swati Bharathi said in a statement.

That night demonstrated the first time the university’s retail and resident dining had worked together on an event.

Afterwards, Southwestern University in Georgetown, Texas, contacted TCU Dining about holding a similar takeover promotion on its campus. More than 600 tacos were served at that follow-up event in April.

TCU Dining added the birria tacos to its program as part of a push to incorporate more global cuisine.


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