Delaware North hopes to highlight a species that plays a major role in much of our food supply: the bee.
The foodservice management company has launched “Bee the Difference,” an Earth Month campaign debuted in partnership with educational organization The Bee Cause Project.
During April, guests at more than 100 foodservice venues run by Delaware North can order a Bee’s Harvest Margarita featuring Patrón tequila. Pollination is critical to the growth of Weber Blue Agave, a key component of tequila, according to a press release.
In addition, the company will serve up an augmented reality experience for customers that simulates flying with bees across an agave farm. That experience can be accessed via QR code at locations including Disney Springs at Walt Disney World, Busch Stadium in St. Louis and Los Angeles International Airport.
A bee QR code unlocks augmented reality for guests. / Courtesy of Delware North
“Bees are critical to our environment and agriculture," said Debbie Friedel, corporate director of sustainability at Delaware North, in the release. "As one of the leading companies providing food and beverage services at stadiums, airports, restaurants and other venues across the United States, we are proud to support consumer education about the vital contribution bees make to our daily lives."