We began hosting weekday cooking classes at one of our cafes that is only open over the weekends. Campus dining is always looking for new ways to engage the campus community, and as a polytechnic university with a learn-by-doing motto, a cooking class made perfect sense. We had a great location that had some availability, and we had chefs who were happy to share their expertise. As the classes received marketing support and attendees started talking about their experiences, they gained in popularity, and now we’re taking reservations.
California Polytechnic State University
San Luis Obispo, Calif.