Selling super salad sandwiches

From Hellmann’s®.

Do the old switcheroo, a flip-flop, a reverse handoff or whatever you want to call turning your entrée salads into sandwiches. It’s a logical step in the evolution of your menu. You menu sandwiches; and you menu salads. Why not combine them? Turning your entrée salads into sandwiches gives your customers, both newbies and the Norms to your Cheers, the best of both worlds by increasing menuing options.

There are plenty of other great reasons for the aforementioned switcheroo.

They’re light. In warm-weather months, the more light options you can provide your customers, the better. Summertime is all about keepin’ it light.

They’re portable. For today’s “no-time-to-stop-for-lunch” and “desktop diners,” offering more to-go items on your menu provides more reasons to select your operation.

They’re easy to prepare. Add bread. The end.

They use ingredients you already have on hand. Nothing new to buy. It’s all there in your cooler, ingredients just taunting you to use them. Now you have a reason.

They’re versatile. Chicken is always popular, but if you have turkey on hand, that’s another perfect option. Got shrimp or tuna? They’ll work, too.

OK, so at this point, you’ve bought into the idea that turning your salads into sandwiches is gastronomical genius. Now the question is: Which entrée salads make the best sandwiches? Start with the entrée salads your customers order most. Caesar is a particular favorite – 18% of all salads with proteins are Caesar salads. And the protein used most often on those salads? You guessed it – versatile, economical chicken…used in more than 40% of entrée salads.1

Now comes the fun part of mastering the flip-flop, and your patrons are sure to love the results. Our Grilled Chicken Caesar Flatbread Roll incorporates the classic salad ingredients on a flatbread. This Cobb Salad Sandwich takes the American classic and puts it in an easy-to-eat hand-held form; it’s a great way to use up leftover turkey or chicken breast. And this Greek Salad Pita is tasty enough to be a vegetarian option. All of these sandwiches are made easily - and super delicious - with Hellmann’s® or Best Foods® Dressings. With so many delectable dressing varieties to choose from, you’ll be creating your own “salad sandwiches” in no time – and giving new meaning to salads to go!
 

More From FoodService Director

Managing Your Business
management team

Last week’s NACUFS National Conference proved to be a treasure trove of management and staffing takeaways. Here are a few we noted at the annual event , held this year in Providence, R.I.

1. Make it scalable

When explaining something new to staff, instead of asking, “You got it?” or “You with me?” have employees rate how well they understand the new material on a scale of 1 to 10, said Ron Paul, a senior consulting partner for Partners in Leadership, during a session on building accountability in the workplace. People are likely to say yes even when they don’t fully grasp what you’...

Ideas and Innovation
song break

Once per month in a daily huddle, we dedicate a few minutes for the staff to sing a short song. The staff has responded so positively to this. They now bring costumes and other props. It's a few short minutes, but the payoff has been tremendous.

Photo courtesy of iStock

Ideas and Innovation
plastic straws

An item about the size of a pencil has become the latest target in foodservice operators’ sustainability plans. Though small, plastic straws are said to have a large impact on the environment, with Americans using approximately 500 million straws each day, according to a release from Chicago’s Shedd Aquarium, which temporarily ditched plastic straws as part of an Earth Day promotion this year.

In recent months, a growing number of eateries and cities across the United States have scrapped plastic straws. In July, Seattle enacted a ban on plastic straws and utensils, requiring...

Industry News & Opinion

Medford High School in Medford, Mass., is looking to add an orchard to its campus, Wicked Local reports.

The idea for the orchard was brought forth by students looking to help combat food insecurity. They are working with the school’s nutritionist to make the orchard a reality.

If planted, the orchard would be located inside the school’s courtyard and would grow fruits such as apples, paw paws, blueberries, peaches and plums. It would also include an outdoor classroom space.

The school committee signed off on the project last year; however, some administrators are...

FSD Resources

Code for Asynchronous jQuery Munchkin Tracking Code