Many of today's foodies are turning to ethnic tastes to satisfy their cravings. This trend increasingly includes barbecue, a natural choice for global experimentation by operators because it's already a ubiquitous item on menus everywhere and its versatility is perfect for creating unique and interesting variations. The key to creating appealing barbecue items is to start with quality ingredients, so operators are also turning to suppliers like Smithfield, which offers a portfolio of classic barbecue cuts that are perfect for global transformation.
Simply by adding unique and interesting flavors, sauces, rubs and spices to Smithfield’s classic low-and-slow barbecue offerings, operators can create exciting global variations.
Another advantage of partnering with Smithfield is that the company also assists operators in identifying current consumer tastes and attitudes, as well as the latest on-trend developments in the marketplace.
While many regions and countries are represented well in this new global barbecue trend, four in particular have identified as rising to the top by virtue of their growing popularity. These include Southeast Asia, Korea, the Caribbean and Argentina.