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Tyson Foods, Inc.

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Tyson Foods, Inc.

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New ways to add bold, healthy flavors to menus

Offering bold, flavorful menu items doesn't have to come at the expense of health.

Menu

Upgrading the center of the plate

It’s no secret that consumers love protein, whether it’s steaks, burgers or chicken wings. But today’s diners have a new set of dining expectations.

Today’s young consumers have come to expect the unexpected, and bold Asian flavors are a departure from the norm.

According to recent Datassential research and Tyson Focus Groups (2013-2014), more than 70 percent of consumers want a better-for-you option on the menu. But creating or altering menu items to meet this consumer need is easier than operators think.

Versatile proteins allow operators to increase menu opportunities without kitchen complexity, and drive new customer traffic or increase the number of regular guests through new, exciting menu items.

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