Food halls and food trucks have been getting a lot of attention in recent years, with new iterations of them popping up all over the place. (One example: Crave Food Hall, a new eatery adjacent to Purdue University’s campus.) Technomic estimates that food halls are currently a $1.6 billion industry, and that food trucks represent $1.4 billion. So where do these channels stand with today’s consumers, and how does that factor into the competition they may pose?
From street to storefront
“While food trucks are seen as more unique than chain restaurants, the food is not necessarily considered to be a higher quality. Adding ‘street food’ to restaurant menus could help them compete.” —Technomic
Source: Technomic Emerging Channels Consumer Trend Report