Operators looking to increase their number of to-go orders should focus on accuracy and approximating dine-in quality. Older consumers also have higher expectations in regard to takeout compared to younger consumers. Here are the top factors consumers say they consider when taking food to go.
1. Food tastes as good as when I’m dining in
Overall: 48%
Age 18-34: 38%
Age 35+: 52%
2. Order is accurate
Overall: 44%
18-34: 39%
35+: 47%
3. Food tastes as fresh as when dining in
Overall: 40%
18-34: 35%
35+: 43%
4. Food is prepared quickly
Overall: 37%
18-34: 34%
35+: 38%
5. The restaurant is in a convenient location
Overall: 34%
18-34: 25%
35+: 38%
6. Food stays at the right temperature until I get to my destination
Overall: 33%
18-34: 27%
35+: 35%
7. Portion sizes are the same as when dining in
Overall: 32%
18-34: 26%
35+: 35%
8. Food is inexpensive
Overall: 30%
18-34: 27%
35+: 32%
Source: Technomic 2018 Takeout & Off-Premise Consumer Trend Report