San Diego’s Navy Medical Center is the newest home for a Wetzel’s Pretzels unit.
Unlike other Wetzel’s Pretzels locations, this one is not open to the general public. Instead, it is part of the brand’s move to expand into nontraditional locations and flexible store formats—a plan that other quick-service chains, including Jersey Mike’s and Modern Market, have recently initiated.
While most nontraditional locations focus on fast breakfast and lunch solutions, Wetzel’s is primarily a grab-and-go snack concept. According to Technomic’s most recent Snacking Occasion Consumer Trend Report, 41% of consumers snack at work and portability is driving snack purchases for 51% of people.
Employees and visitors at Navy Medical Center will be able to satisfy their snack cravings with portable soft pretzels in several formats and in flavors such as salt, sour cream and onion, cheese and almond crunch. Hungrier customers can opt for a pretzel-wrapped hot dog.
This newest Wetzel’s location will conduct daily wellness checks as well as sanitation sweeps every hour and evening to keep the bakery disinfected.