David Chang, founder of New York's Momofuku restaurant group, is making his retail mark with a new convenience store. Joining the company’s buzzed about restaurants such as Momofuku Noodle Bar, Peach Mart is a to-go concept located next to Chang’s Kawi restaurant in Manhattan’s recently opened Hudson Yards development. Read on for a glimpse at this new venture from the Korean-American celebrity chef, which is inspired by Asia’s c-stores.
Peach Mart is rolling up and rolling out a Korean lunchtime staple: kimbap. Although similar in appearance to sushi, the rolled rice dish uses different ingredients and seasonings. At Peach Mart, kimbap comes in varieties such as fried chicken, mortadella and cheese and tamago, a layered Japanese omelet, according to Grub Street. The snackable, portable item is packaged in a cardboard box with a clear lid.
The convenience store will also offer prepackaged sandwiches, but they won’t be the typical turkey and cheese amalgamations found in many retailers. Emulating Japanese “sandos,” Chang’s store combines fluffy, crustless Japanese milk bread filled with ingredients, such as a potato salad with pickled jalapenos or chicken katsu.