FSD.com gets a makeover

Let’s take this online.

A full year has passed since we redesigned FoodService Director magazine, taking the publication from its longtime tabloid dimensions to a more convenient size and more creative design, and recasting the content to provide actionable, peer-to-peer insights and ideas for FSDs.

fsd screenshot web

Now we are thrilled to announce that we’ve extended the makeover to our website as well. The new FoodServiceDirector.com has been redesigned to be more engaging and even easier to use. We’ve made it faster to find information, from recipes to HR best practices, that will help you run your facility better.

The biggest change you’ll notice is the cleaner and more streamlined look. Larger headlines and photos make it easy to spot relevant online content at a glance. We’ve also simplified the cues visitors use to navigate around the site. Straightforward terms—“news,” “menu,” “research” and more—help you get right to the content you’re looking for. 

For those returning to the site, we’ve pulled forward our most popular resources, including Recipedia (our extensive database of recipes), Steal This Idea and a link to information on our annual MenuDirections culinary conference. You’ll now find these on the bottom of every page on the site. So if you come for one thing and find yourself drawn to an article that caught your eye, it is always easy to find your way back to those key resources.

Click through and go deeper, and you’ll find that we’ve also given our article pages a refresh. The design, in addition to being more modern and readable, incorporates larger images to help tell the story. We’ve also added visually driven slideshows, similar to the kind you’d find on popular news and consumer sites. Just because you’re coming to FoodServiceDirector.com for business-related content doesn’t mean reading it has to feel like work.

Lastly, we’ve refreshed the look of FSD’s e-newsletters to match the design and spirit of the new website and the new FoodService Director overall. It’s a natural next step—one we’ve taken with your best experience in mind. And as always, we’d love to hear what you think. Email me at kkillian@winsightmedia.com and let me know what you think about the refresh. 



More from our partners