As increased working from home continues to impact sales in the business-and-industry segment, DoorDash has announced a new platform for corporate meals called DoorDash for Work.
The new service will allow organizations to offer meal benefits for employees via DoorDash, and could also help restaurants that have seen their catering or commuter business take a hit during the coronavirus pandemic.
DoorDash for Work has options for both remote employees and those that have returned to the office, and organizations can choose from any of the restaurants on its marketplace.
The pandemic has been tough on restaurants that rely on nearby office workers for business, and some have gotten creative to drive catering sales as offices begin to reopen. DoorDash for Work offers a potential channel for eateries to reconnect with those customers.
Companies have four options for how they can use the service:
- They can choose to offer a DashPass subscription as part of their employee benefits package. DashPass users get unlimited free delivery and reduced service fees.
- They can purchase DoorDash meal credits for employees. Companies can set limits on how and when the credits are used.
- Multiple employees who have returned to the office can order from different restaurants in a single order that will be delivered all at once. Orders can be scheduled in advance, and each meal comes individually wrapped.
- They can purchase DoorDash gift cards for employees.
It is one of a few new services seeking to serve workplaces amid the pandemic. Grubhub, which has had a corporate channel since 1999, is offering meal credits for remote workers and updated its catering program to allow for individually packaged meals. And last week, ghost kitchen company Zuul launched Zuul Market to provide batch orders to office buildings.