Aramark has announced it will acquire 12 Forever Resorts vacation properties as it rebrands its leisure division to Aramark Destinations.
Starting this month, the Forever Resorts locations, which are situated near national parks and other outdoor points of interest, will change over to being managed by Aramark Destinations.
"Aramark Destinations’ acquisition of Forever Resorts’ properties is another step in our long-term strategy to serve as a leader in the hospitality industry and increase our portfolio of unique attractions and destinations across North America,” Bruce Fears, CEO of Aramark Destinations, said in a statement. “Both companies share a passion for hospitality and service, and the cultural similarities between us will make this a natural transition.”
Aramark also recently refreshed the branding for its sports and entertainment division, giving it a “refreshed look and feel” the company said that lines up with its focus on heightening guest experiences.