2. A marketing shift
At Boston College in Chestnut Hill, Mass., the dining team shifts its marketing approach during Lent to make sure students know which options are available to them at each dining location. “We have a lot of vegetarians on campus already so we always have [meatless] offerings, but what we do is we advertise them in a different way,” says Megan O’Neill, associate director of restaurant operations. “We actually put out signage that says ‘Lenten options,’ and we tell customers what they can get at the different locations.”
Villanova University in Villanova, Pa., also switches up its marketing during Lent, creating a specific webpage just for the season. On that site, students can find out when and where Lent-friendly meals such as haddock strips, baked tofu tacos and black bean taquitos are being offered on campus.
3. Daily catch specials
At Holy Cross, students will have the option to enjoy dining services’ Catch of the Day, a rotating selection of fresh fish. The selection is based on “what comes off the boat in the morning,” says Lynn Cody, the department's marketing coordinator. The fish is also topped with a mango avocado salsa.
4. Smoked salmon
Georgetown University in Washington, D.C., created several new menu items specifically for Lent. “In our residential dining, we are featuring a cedar plank smoked salmon in our Smoked Station and supplementing other stations with seafood and additional vegetarian options every Friday during Lent,” says Associate Vice President of Auxiliary Services Joelle Wiese.
Photo courtesy of Georgetown University.