2. Try a uniform look
The online aesthetic of &Pizza, a craft pizza chain based in Washington, D.C., is unmistakable: made up largely of black and white photos, or food shots that pop against colorless backgrounds. The eye-catching approach plays into Instagram’s clean, photo-focused platform. And its highly curated Instagram account serves to rope in hungry social media scrollers with shots of cool kids, fresh food and the occasional playful (and fierce) rendering of Beyonce gripping its drinks.