In addition to marking the unofficial start to summer, May also provides operators with several possible marketing opportunities. Here are four ways to engage diners on your campus this month.
Cinco de Mayo (May 5)
Cinco de Mayo offers an opportunity for operators to serve authentic Mexican dishes. Last year, the University of Notre Dame in South Bend, Ind., hosted a Cinco de Mayo dinner at its two dining halls. Students could enjoy dishes such as frijoles charros and chicken tinga.
National Nurses Week (May 6-12)
Healthcare operators can show how much they appreciate their nursing staffs during this week. In the past, the nutrition team at Texas Health Presbyterian Hospital Rockwall in Rockwall, Texas, has held an appreciation dinner for nurses at its cafe.
Mother’s Day (May 13)
Help consumers celebrate the moms in their lives by hosting meals in honor of Mother’s Day. Last year, Aljoya Mercer Island, a senior living community in Mercer Island, Wash., held a Mother’s Day Brunch, which included dishes such as herb-roasted lamb and mahi mahi with mango.