2. Mix-and-match menu
At its walk-up counter inside the food hall, fast casual Brown Bag Seafood offers up a mix and match-style menu, explained on its menu board in two steps, using fun, casual language to further its laid-back vibe. Step one: “Gimme Dis,” where guests choose from a grain box, veggie box or “power” box made from a half grain-half veggie mix. Step two: “With Dat On Tap,” with options such as a grilled daily catch, salmon teriyaki, crispy shrimp, fish bites or grilled chicken—each at a different price point. Guests get to build the exact meal they want for that customized feel, without needing the space for a customer-facing assembly line.