QR codes on the rocks, with a twist? Today’s food and beverage trends point towards customers yearning for an experience. These days, a menu with a built-in experience stands out.
Delaware North’s Parks and Resorts’ cool new interactive beverage menu, The Spirits of Adventure Experience Guide, allows would-be explorers to take sips of iconic vistas from Yosemite to the Space Coast with a single sip (and a QR code).
The four Adventure Guide cocktails are introduced on the menu as “cocktails that personify some of America’s most exciting destinations,” and encourage adventurous drinkers to “give it a shot. Raise a glass. And get a taste of your next vacation.”
Each drink was developed to use flavor, color and ingredients to evoke its location, and the QR codes on the menu lead to high-res images, travel tips and more, creating a flight of fancy along with the drink.
The Adventure Guide menu rolled out last month at all Delaware North Parks & Resorts-operated locations such as Gideon Putnam Resort & Spa, Holiday Inn Estes Park, The Lodge at Geneva-On-The-Lake, as well as national park lodging at Yellowstone, Grand Canyon, Shenandoah, Sequioa, Kings Canyon and more. Here are the adventurous sips from the menu:
The Rocky Mountain Highball from Estes Park Colorado
Sierra Strawberry Martini from Yosemite National Park, California
Ocean Blue Spritz from Space Coast, Florida
Desert Haze Margarita from Grand Canyon, Arizona