8. Celebrating the Mexican way
Several Mexican-themed chains are wooing customers with holiday specialties traditional to that culture. Both Taco Bueno and Miguel’s Jr. are rolling out tamales, available to eat in or take home. Taco Bueno is offering three different fillings: beef, pork and a sweet pumpkin designed for dessert. Individual tamales are available for $1.29, with tamale samplers and platters priced at $5.99. Miguel’s Jr., an 18-unit concept based in Southern California, is menuing two tamale varieties during the holidays: California Chile and Chile Rojo Pork.
In addition, Taco John’s is bringing back a Christmas favorite, Nachos Navidad. This LTO features red and green tortilla chips covered in nacho cheese, beef, refried beans, cheddar cheese, tomatoes, olives, guacamole and sour cream. As in years past, proceeds from every purchase will be donated to a local charity of the franchisee’s choosing.
Photograph: Taco Johns