3. Focus on variety for men and older consumers…
In general, men and older consumers consider ordering a wider variety of pies than women and younger consumers do. In fact, more men than women say they’d order the pie flavors of apple, chocolate cream, cherry, pumpkin, Key lime, banana cream, peach and pecan, as well as fruit cobbler. The only pie option listed that received equal preference from men and women is crumble/crisp. Men are also more likely than women to add toppings to pie. And broken down by age, 58% of those 35 and older say they’d consider ordering pie as dessert after dinner, while just 41% of those age 18 to 34 say the same.