How Rick Petralia is pushing the flavor envelope at Freddy’s

Though the chef switched from pasta to frozen custard and burgers, he sticks with the same R&D principles.

Rick Petralia led menu innovation at Fazoli’s for several years before moving over to Wichita, Kan.-based Freddy’s Frozen Custard & Steakburgers earlier in 2022, applying his deep culinary experience to a new platform.

Burgers and frozen custard are very different from pasta, he admits, but menu development relies on the same principles. Petralia analyzes consumer research, focuses on seasonality and tries to push the envelope on flavor. He’s also a TikTok fan, saying there’s lots of inspiration out there on social media.

Rick Petralia
Rick Petralia

Listen as the new director of menu strategy and innovation for Freddy’s describes how he’s putting his operations expertise and culinary stamp on the rapidly growing fast-casual chain.

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