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How Melt Shop evolves its menu in step with today’s tastes

CEO Spencer Rubin continues to focus on bold flavors and craveable formats as the concept expands.

The Melt Shop grew from a brand serving best-of-class grilled cheeses and melts to offer fried chicken, mac and cheese, and wings. Throughout the concept’s growth, new menu extensions had to fit founder and CEO Spencer Rubin’s basic criteria: How do we “Melt Shopify” it with big, bold flavors and other points of differentiation?

Listen as Rubin talks about The Melt Shop’s evolution and how he is growing and positioning the concept for a post-pandemic world. 

Spencer Rubin
Spencer Rubin

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