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How Gumption Coffee differentiates itself to compete with the giant brands

Cofounder Hazel de los Reyes focuses on roasting the best coffee and creating an upbeat, accessible cafe for customers to enjoy it.

Gumption Coffee, an independent coffee shop and roastery in New York City, has its roots in Australia. Cofounder and partner Hazel de los Reyes brought the concept to New York two years ago, first setting up a roasting facility in Brooklyn’s Industry City, then opening a cafe in Manhattan this past fall. Listen as she talks about her quest to source, roast and brew the best beans, the “gumption” required to open her first U.S. cafe during a global pandemic and how she positions Gumption as an accessible but differentiated coffee experience.

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