Taste, quality and freshness are the three biggest determinants of a menu’s value, according to consumers. Here’s a look at which attributes diners say create value at both limited—and full-service restaurants, according to Technomic’s 2019 Value & Pricing Consumer Trend Report.
Taste/flavor
Limited-service restaurant: 84%
Full-service restaurant: 83%
Quality
LSR: 75%
FSR: 78%
Freshness
LSR: 72%
FSR: 72%
Portion size
LSR: 57%
FSR: 62%
Variety
LSR: 38%
FSR: 45%
Healthfulness
LSR: 29%
FSR: 30%
Customization
LSR: 26%
FSR: 20%
Uniqueness
LSR: 13%
FSR: 16%