How Culver’s evolves its menu while staying true to customer favorites

Director of Menu Development Quinn Adkins shares the sourcing and culinary strategies that drive the quick-service brand's loyalty and growth.

Culver’s has grown from a Wisconsin chain of family-owned quick-service restaurants to an 800-unit brand with locations in 25 states. Director of Menu Development Quinn Adkins joined Culver’s in 2015, helping to drive that growth with slow but steady menu innovation.

Loyal customers come back again and again for core items such as Butter Burgers, cheese curds, frozen custard and chicken tenders, and these can never come off the menu. But Adkins thoughtfully incorporates contemporary culinary ideas, including a veggie burger made with real vegetables, entrees featuring sustainable seafood and on-trend frozen custard flavors.

Quinn Adkins
Quinn Adkins

Listen as Adkins talks about Culver’s longtime mission of partnering with Wisconsin farmers and how he brings culinary flair to a quick-service menu.

Find more episodes of this podcast on Spotify.

Want breaking news at your fingertips?

Click here or text FSD to (877) 281-7554 to receive text alerts from FoodService Director and get the news and insights that matter to your operation.


More from our partners