When it comes to food, consumers’ ideas about what’s good for them aren’t staying static.
Here’s more about the recent mindset of consumers, just 34% of whom say they are satisfied with their eating habits.
Better for you?
Over one-third (36%) of consumers surveyed say they buy healthy items in order to physically feel better after eating, while slightly more than one-fifth (21%) say they opt for healthy choices to feel better emotionally, per the Technomic report.
Consumers tend to eat the least healthy when snacking, as this is when 38% say they go for more indulgent options. The morning meal garners the healthiest choices, with 38% of consumers saying their eats skew healthier during the breakfast daypart.
Antioxidants reign supreme
Sixty-five percent of consumers say they see foods high in antioxidants as being healthier than other items, a higher percentage than those who said the same of foods with immunity-boosting, anti-inflammatory or stress-relieving properties.
Word of mouth is top of mind
Friends and family are the most common source of information about healthy food and diet, with 39% of consumers saying they turn to those they know for this sort of intel. Thirty-one percent say they look to food or cooking shows on TV for this purpose, and 23% turn to social media.