KFC
KFC began testing Georgia Gold Honey Mustard BBQ chicken in Pittsburgh and Mobile, Ala., this summer. Hoping to recreate the success of Nashville Hot Chicken (which KFC describes as the most successful launch in the chain’s history), the regional classic features what KFC’s U.S. CMO Kevin Hochman describes as “grown-up honey mustard—sweet with attitude.” Honey mustard barbecue sauce and pickles top a selection of entrees, including crispy chicken, wings or tenders.