Freshness matters
“Many consumers plan ahead when it comes to the snacks they buy at [restaurants], often buying a meal for immediate consumption, as well as a snack for later. Bundles geared toward this behavior are likely to appeal and can also help increase check averages,” said Yonke. Of consumers who eat snacks away from home, 41% buy and save snacks for later.
Restaurant chains are creating options to capture this interest. Zoes Kitchen, for example, offers snack boxes such as Balanced Bites, and Au Bon Pain offers Bon To Go grab-and-go boxes.
Source: Technomic Snacking Occasion Consumer Trend Report, powered by Ignite