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The coffee flavors consumers crave

Coffee—a customer favorite, if not necessity—is an obvious draw for any foodservice program. More than half of breakfast orders (57%) include the beverage, according to Technomic’s 2017 Breakfast Consumer Trend Report, powered by Ignite. Here are the coffee flavors consumers crave most when looking to get their morning caffeine boost, according to the report.

  • Vanilla - 39%
  • Mocha/chocolate - 35%
  • Caramel - 32%
  • Hazelnut - 30%
  • Cinnamon - 19%
  • Salted caramel - 19%
  • Pumpkin/pumpkin spice - 18%
  • Almond/amaretto - 16%
  • I don’t prefer to add flavorings to my coffee - 21%

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