2. Consider the gender divide
Males gravitate toward meaty items, with 73% saying they consume beef at least once weekly and 51% saying the same of pork. As such, LTOs featuring burgers, burritos, bacon and ribs score high with men.
Women prefer cheesy items, such as mozzarella sticks, nachos and Parmesan bread twists. Half of females choose cheese as a snack at least once every 90 days, according to Technomic Ignite consumer data, compared to 36% of males.
Female guests also favor creativity, with 68% saying that the introduction of innovative menu items is an important factor when choosing a place to eat, according to Technomic.