4. Beverages as food flavors
Today it seems like everything is a flavor. Beverages, for example, that aren’t actually flavors are being featured or called out as flavors in foods. Let’s take horchata, for instance. The Latin beverage is not technically a flavor, but rather a combination of flavors from the ingredients within it, including almond, sesame and cinnamon. But Yogurtland calls out horchata as a flavor in its new Mexican Horchata Frozen Yogurt.
And the same with pina colada, which is technically a combination of pineapple, coconut, rum and other flavorings. Hurricane Grill & Wings recently rolled out a Spicy Pina Colada Sauce for its wings and sandwiches.
Why is this happening? People associate these flavors with something they know and love, and being able to taste known beverages in food provides a fun yet nostalgic flavor twist.