Menu Strategies

Best practices for creating innovative menus and signature dishes
to-go meals
Portable items continue to be a top priority.
egg nog

Winter beverages spotlighting mint, mocha, eggnog and berries are commonplace as limited-time offers and at holiday events. So what’s newly trending this season?  

menu trends

These eight food and drink forces shaped menus this year.

flavors

These are the fastest-growing flavors in today's trending dishes.

flavors
As diners’ access to and interest in a wider variety of cuisines and flavors grows, it’s important for directors to keep a critical eye on what customers want right now.
fish and kale

Here's how they're incentivizing high-quality meals.

condiments

Operators are spicing up their offerings with globally inspired pickled relishes.

breakfast

See what’s driving consumers to the a.m. meal as breakfast consumption dwindles.

meat

Spec underutilized cuts and stretch smaller portions to cut protein costs.

sandwich

Here’s a sampling of what operators are currently offering. 

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