Blockbuster LTOs
The Habit's wintertime LTO, the Golden Fried Chicken Sandwich, was so successful that management has continued to talk about it. In discussions last month with financial analysts, CEO Russ Bendel called the $6.25 sandwich the biggest promotional hit in The Habit’s history. In keeping with the trend, the sandwich featured a whole breast meat fillet, deep-fried.
More recently, it showcased a premium chicken item made with a grilled breast. The Caprese Chicken Sandwich also features fresh mozzarella and a basil aioli spread, all served on garlicky, herb-flavored sourdough bread. It sells for the premium price of $6.99, and Bendel called it “successful.”