8 takeaways to build catering sales
Off-premise catering can generate big bucks for restaurants. Catering racked up $52.3 billion in 2015, and 64% of off-premise catering dollars were spent at restaurants, according to Technomic’s Catering Insights Report.
But how can noncommercial operators get a bigger chunk of those catering dollars? That was the question addressed by six consumer panelists during Technomic’s Restaurant Trends & Directions Conference, held last week in Chicago. The panel included a pharmaceutical rep, a software sales rep, an executive assistant for a manufacturing firm and an administrative coordinator for a staffing company—all of whom purchase catered office meals on a regular basis—plus two consumers who arrange catered social events.
These are eight best practices they shared with the audience.