By the numbers: Soda is falling flat
While soda hardly is dead, these stats suggest it is falling flat.
Percentage drop in full-calorie soda sales in the U.S. in the past 20 years.
Decline in orders of soda and milk in the past decade.
6 in 10
Portion of U.S. adults who say they try to avoid soda, regular or diet.
Percentage of consumers ages 18–34 who are satisfied with fountain-beverage offerings at c-stores, compared to 71% of older consumers.
Percentage of college students who prefer to drink water with dinner.
Percentage of foodservice directors who expect carbonated soft drinks to grow on menus in the next year or two.
Amount of excise tax on sugary drinks in Berkeley, Calif., the first city in the U.S. to levy such a charge.
Sources: Technomic; The New York Times; The NPD Group; Gallup; FSD