1. Get social
When developing a social media plan, don’t just think about your operation’s target customer, but also consider its target employee, said Joshua Swanson, CEO of digital agency GTMA and chairman and cofounder of Razz Interactive. He suggests featuring an employee each month via your social channels—tell their story, how they started working for the department, the great work they’ve done and a special way the dining program has made their life better. “They’ll share that with their mom and their friends,” Swanson said. “Your target audience is also a potential audience for hiring. The more you inspire them, the more they will help you with your hiring needs.”