4 easy ways to drive traffic

people line stairs

Between major renovations? Here are some sales boosters that won’t bust your budget.

1. A new path

school hallway

At one location of Durango School District in Durango, Colo., the school rerouted morning traffic to flow through the cafeteria to boost breakfast participation. The nutrition team went from serving 20 students in the morning to 116.

2. A fresh ambiance

painting mural

Oxford School District in Oxford, Miss., has experimented with upping the cool factor in its cafeterias by adding paint and custom graphics. But the schools also found more cost-effective ways to appeal to their young guests. The district has consulted with student groups about offering TV programs, lighting schemes and music to draw diners to the cafeterias.

3. An attractive daypart

tailgate grill food

Martin Luther College in New Elm, Minn., does not have much of a late-night scene. Capitalizing on the vacuum of recreational options, dining sets up events from 7 p.m. to midnight every weekend. The dining hall hosts tournaments for yard games like cornhole and serves tailgate fare. More than half of the total enrollment of the college attends each weekend.

4. A different entry point

coffee kiosk

Since its high school cafeteria is a bit tucked away, Carrollton City Schools created a breakfast cart that looks similar to a Starbucks kiosk and is situated right outside the school’s doors. It serves smoothies, yogurt and muffins. “We are trying to get in their path and target students who aren’t coming to the cafeteria,” says Linette Dodson, director of school nutrition for the Carrollton, Ga., district.

More From FoodService Director

Industry News & Opinion
polystyrene takeout

New York City will immediately start phasing out foodservice operations’ use of polystyrene takeout containers after a judge ruled on Friday against an operator coalition that had sued to overturn such a regulation, Mayor Bill de Blasio said over the weekend.

Unless the measure is blocked again on appeal, the city will commence a public education campaign to smooth the way for the change to other sorts of containers. Operators will be given a six-month grace period to find alternatives before they’ll be subject to sanctions.

The measure was scheduled to take effect last...

Managing Your Business
uber driver

The freelance, independent-contractor labor market known as the gig economy is distinguished by working short-term contracts, or gigs, such as driving for Uber, Lyft or Instacart.

The majority of the U.S. workforce will be freelancers by 2027, according to a study called “Freelancing in America: 2017,” conducted by Edelman Intelligence. The annual study, commissioned in partnership by the Freelancers Union and Upwork Global, estimates that 36% of the U.S. workforce consists of freelancers who contribute approximately $1.4 trillion annually—an increase of almost 30% over the...

Industry News & Opinion

Sturgeon Bay Schools in Sturgeon Bay, Wis., has partnered with a local farm to construct a school greenhouse , Green Bay Press Gazette reports.

Construction will begin soon, and the district says that the project is already 75% funded. Once the building is finished, students will be able to grow their own food at the greenhouse and then learn how to preserve it through canning and other methods.

“The greenhouse will provide students with the opportunity to grow food, sample food they have cultivated, design planting plans, tend seedlings, integrate real-life technology in...

Sponsored Content
eating mac and cheese

From AFP advanced food products llc

Some iconic food pairings have stood the test of time―peanut butter and jelly, spaghetti and meatballs, macaroni and cheese, just to name a few.

But, classic doesn’t mean boring or on the way out. In fact, there’s been a resurgence of mac and cheese on menus. According to 2018 data from Technomic’s MenuMonitor, mac and cheese menu mentions have grown by the following percentages over the past four years:

On the kids menu: 10.4% As an entree: 7.5% As a side/extra: 8.2%

In addition to increasing menu instances, noncommercial...

FSD Resources

Code for Asynchronous jQuery Munchkin Tracking Code