Born from 1993 to 2003, Generation Z is ethnically diverse, digitally connected and health conscious. A majority visit fast food (83%) and fast casual (56%) restaurants at least once a month, and 64% say they order more healthy dishes than they did in years before.

They view antibiotic-free foods as healthier, tastier, associated with clean eating and wellness, and worth paying more for. Farm to Family® by Butterball®, a no-antibiotics-ever line of turkey, helps operators appeal to the growing demand for natural, cleaner labels—and feel good about doing it. From turkey burgers to turkey breasts, these products give Gen Z diners the options they’re seeking.

Find more insights in this infographic.

Generational Consumer Trend Report, Technomic, 2016.
Healthy Eating Consumer Trend Report, Technomic, 2016.
The sample of Gen Z respondents may not be reflective of the overall U.S. Gen Z population because of the large percentage still under the age of 18.

Photograph by Butterball