Johnny Rockets has announced plans to further expand onto college and university campuses through Johnny Rockets Express, a quick-service prototype for students, faculty and visitors that are dining on-the-go.
The franchise has nearly 45 restaurants across the country within a five-mile radius of campus locations, which James Walker, president of operations and franchise development at Johnny Rockets, says has allowed the brand to build relationships and a reputation with millennials through word-of-mouth.
"Johnny Rockets' premium burgers, sandwiches and shakes have an all-ages appeal, however, we have seen an increased interest from millennials, particularly college and university students making dining decisions for the first time," explained Walker in a statement. "To meet this growing consumer demand, we are targeting more campuses with our new Johnny Rockets Express prototype as a foodservice option for students and faculty. The menu options and flexible footprint ideally fit these venues."
There is no word yet on where or when these new locations are opening, but the franchise will attend the National Association of College and University Food Services Conference to explore their options.
Express is currently located at Florida's Stetson University, New Jersey-based Richard Stockton College, as well as Oklahoma State University.