We started advertising our chicken wings as halal wings with assorted sauces. Our inspiration was to inform customers of an option that was available but not widely known. By changing our approach to our marketing efforts, we were able to exponentially increase participation in the consumption of our halal menu items.
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Play up items that fit restricted diets
Jul. 19, 2017Carrie AndersonExecutive ChefUniversity of Illinois Champaign, IL
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