The USDA requires we post signage showing the choices and food groups. All materials available were using MyPlate. We replaced the plate with a photo of our tray. We focused on “Build Your Own Tray,” rather than MyPlate. Because we offer so many choices for every age group, it was important to promote building a tray of what students want, rather than telling them what they have to take.
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Marketing Push
Dec. 21, 2012Jeff DentonDirector of Child NutritionPonca City School DistrictPonca City, Okla.,
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