3. Make it pretty (and simple)
Honeygrow’s kiosks add an indie feel by interspersing videos of local spots with the ordering screens. “We have a video shoot in every market we go into,” Rosenberg says. Beyond aesthetics, though, the user interface must be uncomplicated. “I had my 4-year-old testing it,” he says.
Goodcents Deli Fresh Subs has offered touchscreen ordering at its drive-thrus for the past 14 months, but the chain opted not to enlist an employee to help customers with the touchscreens. “If we’d needed to do that, then we’d failed in the development of our user interface,” chain President Scott Ford says.