Faces of the future: What four types of diners are looking for
During a 1965 radio interview, surrealist painter Rene Magritte said of his piece “Son of Man” that everything people see hides another thing—and people always want to see what is hidden. Consumers’ gender, age, ethnicity or income are generally in plain sight. However, sometimes those classifications eclipse diverse habits, needs and motivations—the hidden factors.
In the golden age of social media, dining trends seem to explode and fade nearly as quickly as consumers can send a tweet. To keep a finger on the elusive pulse of today’s diners, operators need to know exactly whom they’re dealing with. Together with data firm Technomic, FoodService Director presents the four consumer archetypes noncommercial operations should be watching—and how to cater to their hidden desires.
- 27.5% of 18- to 24-year-olds are Functional Eaters
- 17.4% of 25- to 64-year-olds are Busy Balancers
- 15% of 25- to 64-year-olds are Foodservice Hobbyists
- 17.8% of those age 65 and up are Health Enthusiasts
Demographics were selected to represent the consumers who have the greatest impact on noncommercial foodservice.